There Is Confidential Information Within This Page!
Please note: The information held within this page is confidential for the sole destination of HD Financial Services (soon to be Purple Heart) staff. The information held within this document including, but not limited to; plans, ideas, pricing and advice are not for public circulation and remain the Intellectual Property of 22 Century Design Ltd.
Website Audit & Proposal: HD Financial Services / Purple Heart
- 31 May, 2024
Firstly, I wanted to take the time to thank the HD team for the opportunity to provide our services by submitting this website audit and proposal for your consideration.
Your Tailored Website Audit For hdaviesfs.co.uk
We have successfully performed a high-level initial audit of your website www.hdaviesfs.co.uk, which can be viewed below. Within the document you will find metrics and their respective performance statistics, hints and tips to elevate your current website along with visual indications via screenshots.
Although we think your website is in moderate condition, we always believe there are enhancements and improvements to be made to further elevate your website. User experience is paramount in this technological age and we believe we can unlock excellent features which will elevate your website appeal, scrollability and readability resulting in a positive impact on prospect conversion.
Advantageous larger scale updates to explore
Rebranding HD Financial Services
Reimagining
'Purple Heart'
Utilising Data Capture Forms Throughout
Making It Easy & Simple
Explore Colour Coding Pre Service Type
Secondary Navigation Menus For Mobile
Great For Large Service Types
Wanting To Maximise Your Website Potential?
We’ve shown you a few tips and tricks to elevate your current website, and we’ve highlighted some areas which could ideally benefit from an overhaul. You’re now probably now wondering what something like that would cost… Don’t worry, we’ve covered that for you as well with a tailored proposal for your consideration.
Website Redesign & Bespoke Build Via WordPress
The Purple Heart website project will consist of three key phases; Planning, Design & Build. Your custom WordPress site will be hosted on an environmentally conscious UK server, dedicated to 22 Century Design Ltd. Here at 22 Century we are doing our part to reduce our environmental impact, that’s why our servers operate on 100% renewable energy.
Having a ‘one-host’ approach to your online web and online presence ensures you have seamless in-house communications and direction. With a singular point of contact, you will be able to get answers and collaboration quickly and easily. Our Director, Rachel Jenkins will be your personal account manager, overseeing all elements of your website project planning, design, built and aftercare to ensure the best possible service for you, your team and your business.
Planning & Laying Your Sites Foundations
Firstly, we will provide support in creating and elevating website copy via our content creation service, we will work with you and your compliance company to create informative, compliant and converting text for your website descriptions. This content will be analysed and adapt into SEO optimised copy which has great readability, ranks well on Google and most importantly converts.
Secondly, the planning phase will focus on your current information and content database. We always advise, developing and cleanse a comprehensive database of information – working closely with compliance and the Velvet team to ensure a precise record is collected factoring in key information.
From this information, we can create a tailored area, including cross and up sell opportunities ensuring you receive the maximum revenue from each interaction, resulting in a positive bottom line impact. Accompanying this, a full site net will be drafted in advance of any design work taking place, this will formulate a clear and considered website structure for us to work with resulting in a faster design process and therefore, reducing costs on creative fees.
Designing Your Website
Bespoke designs will be created and provided within a viewable format prior to build. We like to design first rather than design whilst building to minimise alteration time and reducing amendment charges for the client, this is a vital step within the compliance approval journey. 22 Century are keen to built you the best possible website in the most cost effective way so we can provide the quality of service we pride ourselves on delivering.
Your website will consist of the key pages established during your site planning phase, however, from our experience of web design, we initially estimate this will cover vital elements such as the inclusion of FAQ’s, easy to submit enquiry forms with CRM integrations integration and Google review carousels.
We want to design your site with scalability in mind, so you can avoid additional design fees later when you wish to add more information, such as text, media, pages or creative elements, whilst scaling your offering as the company naturally expands and grows.
All of our bespoke designs will factor in the most up-to-date techniques for usability, accessibility and responsiveness so you can deliver a show-stopping website, no matter the device.
Care and consideration will be taken to factor in design parameters which will best display key information, with an easy browse navigation included. By doing this, we will be able to increase your average interaction values and ensure a positive ROI per transaction. The designs will be created with consumer conversion as its primary purpose.
Build, Set-Up & Integration
Purple Heart offer a fantastic range of information, we believe it deserves an innovative and intelligent website to represent it best online… We will be using the most up to date build techniques. Using WordPress enables you to have a tailored website, built with customer navigation at its forefront. Our website build will include premium technology to allow easy back-end editing, with a flawless front-end experience. Premium plug-in’s will be used and licences are included within our tender (see EST document for timescales).
Our custom WordPress sites will be tailor made to fit Velvet at launch, which will grow and evolve inline with your goals and targets as a business.
You will be also able to utilise our excellent network of suppliers, including premium SEO services ensuring you gain vital visibility on Google and other search engines.
What's The Process?
Project Confirmation Meeting
Initial 50% Deposit
Website Hosting & SSL Certificate
*See estimate document for more information.
Content Plan & Site Strategy
Copywriting Service
Bespoke Website Design
*See estimate document for more information.
25% Partial Payment
Bespoke Build On WordPress
*See estimate document for more information.
CRM Integration
Website Pre-Launch Testing
Final Payment
Book A Complete Hand-Over Training Session
Itemised Project Pricing
Check Out Our
Previous Work
Most Recent
Website Reviews:
Rachel has a knack of putting together that you want, without knowing what you wanted in the first place.
The website created a Main Stage for my business and captured my brand in a sleek yet fun style. Rachel obviously understood the emotional investment I had and my passion for my work was of the forefront.
Not only has she cleverly integrated my booking system, which is now generating income showing a return on my investment but has also taught me new techniques on how present my business in a way that now flows seamlessly into my already active social media platforms. The attention to detail was impeccable.
Thank you for your time and consideration. We hope this has been useful to your decision making process and look forward to speaking again soon.
Do you have a quick question regarding this proposal?
Let's Get Started
Do you have a quick question regarding this proposal?
Let's Get Started
Most Recent Website Reviews:
If you are on the fence as to who to trust to take your business to the next level, don't be! Get in touch with the team at 22 Century Design and begin your journey in safe hands. Thanks guys, you are the BEST!
Rachel has a knack of putting together that you want, without knowing what you wanted in the first place.
The website created a Main Stage for my business and captured my brand in a sleek yet fun style. Rachel obviously understood the emotional investment I had and my passion for my work was of the forefront.
Not only has she cleverly integrated my booking system, which is now generating income showing a return on my investment but has also taught me new techniques on how present my business in a way that now flows seamlessly into my already active social media platforms. The attention to detail was impeccable.
If you are on the fence as to who to trust to take your business to the next level, don't be! Get in touch with the team at 22 Century Design and begin your journey in safe hands. Thanks guys, you are the BEST!