There Is Confidential Information Within This Page!
Please note: The information held within this page is confidential for the sole destination of 18 Days staff and consultants. The information held within this document including, but not limited to; plans, ideas, pricing and advice are not for public circulation and remain the Intellectual Property of 22 Century Design Ltd.
Project Proposal: 18 Days
Firstly, I wanted to take the time to thank the 18 Day team and the wider consultants for the introduction of Friday, 17 June which was followed by the wider information shared, enabling me to pull together this bespoke proposal for you creative and strategic requirements with specific regards to your 18 day platform launch.
The 18 Days project will consist of three major aspects; Strategy & Consultancy, Execution, and Mentoring / Training. I propose we address these three aspects in chronological order start with the planning and strategic aspects through to executing and implementing the strategy requirements followed by tailored mentoring to the 18 Day team longer term.
Strategy & Consultancy
A comprehensive tailored marketing strategy will be drawn up which will complement any existing materials such as web content, whilst interjecting new ideas, potential avenues to explore to gain further reach to potentially interested parties.
Your marketing strategy will be broken down into manageable sections with accompanying subsections detailing physical outputs. Your sections will be; Launch, Nurture, Refine. First we will find the most effective route to launch, nurture your audience, develop a prospect conversation journey, followed by a refinement process as your initial beta platform gains momentum and brand awareness.
Your strategy will allow you to focus on the fast paces nature of the tech industry whilst embracing the demands of the property industries given the current economic climate. Your documentation and plan will include both short term targets leading into longer term monthly up to quarterly targets aligned with the 18 Day company aspirations. We will identify KPI’s, targets, routes to market and creative outputs.
Following the plan outlined in your Marketing strategy you will be onboarded onto one of our managed social media packages which will have a bespoke additional marketing element which will include wider marketing aspects such as blogging, email marketing, nurturing and more.
We will consult direct with the wider team to establish branded visuals which work harmoniously with your new platform to achieve effective brand awareness across all prospect touch-points. These branded visuals will be applied throughout to ensure consistency across all marketing outputs.
Mentoring / Tuition
Once your marketing has become established, we will focus on ensuring mentoring is applied across your team as and when you expand your internally appointed marketing department. This will ensure the established marketing undergoes as seamless transition from a managed to self-managed solution.
This same mentoring can be subsequently cross-pollinated to newly onboarded agents to ensure brand integrity is monitored and maintained. It’s no secret, branding can be hard to maintain across franchise, so mentoring and supply of resources is essential from the onset.
We will be able to assist with creating a comprehensive branding pack for all new franchises to ensure the integrity of the brand, its ethics and core values are upheld and maintained.
A Five Step Action Plan
Platform & Existing Marketing Content Reveiw
Formulate Platform Launch Plan
Create Marketing Strategy
Onboard To Social Media Management
Roll Out Wider Marketing Mentoring Sessions
Itemised Project Pricing
Marketing Strategy & Ongoing Consultancy
Consultancy for creation of marketing documentations and strategic alignment for 18 Days
Additional marketing elements to support social media campaigns to gain further reach & awareness
Managed Social Media
Managed social media package for 18 Days specifically tailored to brand and message awareness
Hourly sessions for individuals delivered online covering a tailored learning plan
*Group sessions available upon request