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Please note: The information held within this page is confidential for the sole destination of 18 Days staff and consultants. The information held within this document including, but not limited to; plans, ideas, pricing and advice are not for public circulation and remain the Intellectual Property of 22 Century Design Ltd.

Project Proposal: 18 Days

Firstly, I wanted to take the time to thank the 18 Day team and the wider consultants for the introduction of Friday, 17 June which was followed by the wider information shared, enabling me to pull together this bespoke proposal for you creative and strategic requirements with specific regards to your 18 day platform launch.

The 18 Days project will consist of three major aspects; Strategy & Consultancy, Execution, and Mentoring / Training. I propose we address these three aspects in chronological order start with the planning and strategic aspects through to executing and implementing the strategy requirements followed by tailored mentoring to the 18 Day team longer term.

Strategy & Consultancy

A comprehensive tailored marketing strategy will be drawn up which will complement any existing materials such as web content, whilst interjecting new ideas, potential avenues to explore to gain further reach to potentially interested parties.

 

Your marketing strategy will be broken down into manageable sections with accompanying subsections detailing physical outputs. Your sections will be; Launch, Nurture, Refine. First we will find the most effective route to launch, nurture your audience, develop a prospect conversation journey, followed by a refinement process as your initial beta platform gains momentum and brand awareness.

 

Your strategy will allow you to focus on the fast paces nature of the tech industry whilst embracing the demands of the property industries given the current economic climate. Your documentation and plan will include both short term targets leading into longer term monthly up to quarterly targets aligned with the 18 Day company aspirations. We will identify KPI’s, targets, routes to market and creative outputs.

Execution

Following the plan outlined in your Marketing strategy you will be onboarded onto one of our managed social media packages which will have a bespoke additional marketing element which will include wider marketing aspects such as blogging, email marketing, nurturing and more. 

 

We will consult direct with the wider team to establish branded visuals which work harmoniously with your new platform to achieve effective brand awareness across all prospect touch-points. These branded visuals will be applied throughout to ensure consistency across all marketing outputs. 

Mentoring / Tuition

Once your marketing has become established, we will focus on ensuring mentoring is applied across your team as and when you expand your internally appointed marketing department. This will ensure the established marketing undergoes as seamless transition from a managed to self-managed solution. 

 

This same mentoring can be subsequently cross-pollinated to newly onboarded agents to ensure brand integrity is monitored and maintained. It’s no secret, branding can be hard to maintain across franchise, so mentoring and supply of resources is essential from the onset. 

 

We will be able to assist with creating a comprehensive branding pack for all new franchises to ensure the integrity of the brand, its ethics and core values are upheld and maintained.

A Five Step Action Plan

Step 01
Platform & Existing Marketing Content Reveiw
A full review and survey will be compiled and distributed with the 18 Day team. This will inform and influence the tone, language, direction and aesthetics of your marketing.
Step 01
Step 02
Formulate Platform Launch Plan
A bespoke launch plan will be compiled for your soft beta platform launch, this will be inclusive of all modern and appropriate marketing technology including the most recent techniques.
Step 02
Step 03
Create Marketing Strategy
Along side your launch plan a wide more longterm strategy will be drawn up inline with the wider company targets, goals and aspirations covering best routes to market, nurturing journey's and conversation techniques.
Step 03
Step 04
Onboard To Social Media Management
You will be onboarded to a managed social media service with a tailored addition of wider marketing techniques.
Step 04
Step 05
Roll Out Wider Marketing Mentoring Sessions
Upon your marketing becoming established, mentoring will be delivered to your 18 Day team specifically within the marketing departments as and when you expand. These same sessions can be applied to your agents as and when they become franchise owners to ensure brand consistency.
Step 05

Itemised Project Pricing

Marketing Strategy & Ongoing Consultancy

Consultancy for creation of marketing documentations and strategic alignment for 18 Days
£60/ hr
Existing documentation review
Establish KPI's
Identify targets & goals
Outline strategic roll out
Estimated time: 1.5-2days / 12-16 hrs

Additional Marketing

Additional marketing elements to support social media campaigns to gain further reach & awareness
£60/ hr
Email marketing
Brochure development
Nurturing materials
Lead magnets
Estimated time: 2-4 hrs weekly

Managed Social Media

Managed social media package for 18 Days specifically tailored to brand and message awareness
£325/ mth
Posting 5 days a week
Creating branded visuals
Work along side technical teams to create content
Online approval portal
Planning & scheduling
Messaging & commenting

Mentoring Sessions

Hourly sessions for individuals delivered online covering a tailored learning plan
£150/ session

*Group sessions available upon request

Recorded sessions via Zoom
On-screen live learning
Resources to refer back to
Remote mentor support between sessions

18 Day's Requirements

Available Start Date

Recent Marketing Review

Over the last 6 months our online presence has improved hugely. Your guidance, and professional design service is absolutely amazing. We’ve had compliments from clients and Mortgage Advice Bureau alike and it shows what superb work you do. Our leads from online channels have easily doubled in this period, which makes the investment into your services an easy decision to make.
Mortgage Advice Bureau
22 Century Design is such a great asset to our business, they create social media content along with physical documentation for our clients and their eye for design is always on point. They really help our social media output have a consistent, professional and approachable feel - thank you!
Suzannah Mullin Mortgage Adviser
A truly excellent company! Social media, marketing, websites, branding. We have worked with Rachel for almost two years now and have been delighted with what she produces!
Tom Garvie Mortgages
Rachel of 22 Century is a professional web designer and social media content marketing specialist you can rely on. She has done a lot of work for me and very pocket friendly too. Your mind is put at rest knowing she would go out to do her utmost to put together a solution you would be happy with.
Concentric Sales & Lettings
Really helpful support from Rachel. Rachel helped me with some excellent lead magnets and getting to grips with all things email marketing. If you are a small business that needs help to get started with marketing I'd recommend Rachel at 22 Century Design.
Sheila Starr Coaching

Check Out Our Previous Work

Thank you for your time and consideration. We hope this has been useful to your decision making process and look forward to speaking again soon.

Do you have a quick question regarding this proposal?

Work With Us

*All timeframes and dates mentioned within this page may be subject to change. The above is an estimate and is valid for 30 days only. It is subject to revision due to client changes over and above the amount state or cost of sale variations, these will be charged in material costs. Additional costs incurred will be charged at our standard £60 hourly rate. Anything not mentioned above is not included in these costs and will be charged as an extra fee stated on your final invoice. © 22 Century Design Ltd own all copyrights on all work designed, build, provided or produced unless a specific payment and usage terms are agreed and settles with the client. Please see our terms & conditions and policies. By proceeding with this estimate you are marking your acceptance of our company terms and contract of services, signature of this contract may also be required at the discretion of 22 Century Design Ltd.

18 Day's Requirements

Available Start Date

Do you have a quick question regarding this proposal?

Check Out Our Previous Work

Recent Marketing Review

Over the last 6 months our online presence has improved hugely. Your guidance, and professional design service is absolutely amazing. We’ve had compliments from clients and Mortgage Advice Bureau alike and it shows what superb work you do. Our leads from online channels have easily doubled in this period, which makes the investment into your services an easy decision to make.
Mortgage Advice Bureau
22 Century Design is such a great asset to our business, they create social media content along with physical documentation for our clients and their eye for design is always on point. They really help our social media output have a consistent, professional and approachable feel - thank you!
Suzannah Mullin Mortgage Adviser
A truly excellent company! Social media, marketing, websites, branding. We have worked with Rachel for almost two years now and have been delighted with what she produces!
Tom Garvie Mortgages
Rachel of 22 Century is a professional web designer and social media content marketing specialist you can rely on. She has done a lot of work for me and very pocket friendly too. Your mind is put at rest knowing she would go out to do her utmost to put together a solution you would be happy with.
Concentric Sales & Lettings
Really helpful support from Rachel. Rachel helped me with some excellent lead magnets and getting to grips with all things email marketing. If you are a small business that needs help to get started with marketing I'd recommend Rachel at 22 Century Design.
Sheila Starr Coaching

Work With Us

*All timeframes and dates mentioned within this page may be subject to change. The above is an estimate and is valid for 30 days only. It is subject to revision due to client changes over and above the amount state or cost of sale variations, these will be charged in material costs. Additional costs incurred will be charged at our standard £60 hourly rate. Anything not mentioned above is not included in these costs and will be charged as an extra fee stated on your final invoice. © 22 Century Design Ltd own all copyrights on all work designed, build, provided or produced unless a specific payment and usage terms are agreed and settles with the client. Please see our terms & conditions and policies. By proceeding with this estimate you are marking your acceptance of our company terms and contract of services, signature of this contract may also be required at the discretion of 22 Century Design Ltd.