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Please note: The information held within this page is confidential for the sole destination of CleanSpec Cumbria staff. The information held within this document including, but not limited to; plans, ideas, pricing and advice are not for public circulation and remain the Intellectual Property of 22 Century Design Ltd.
Website Tender:
CleanSpec Cumbria
- August 30, 2022
Firstly, I wanted to take the time to thank the CleanSpec team for the opportunity to expand my services by submitting this tender for your consideration to design and build your tailored eCommerce website.
The CleanSpec website project will consist of three key phases; Planning, Design & Build. Your custom WordPress site will be hosted on an environmentally conscious UK server, dedicated to 22 Century Design Ltd. Here at 22 Century Design & Marketing we are doing our part to reduce our environmental impact, that’s why our servers operate on 100% renewable energy.
We will provide a start-to-finish managed migration service from your current provider to ensure a smooth and seamless transition online, minimising day-to-day business impact and disruption to your staff and customers.
Having a ‘one-host’ approach to your online web and marketing outputs ensures you have seamless in-house communications and direction. With a singular point of contact, you will be able to get answers and collaboration quickly and easily. Our Director, Rachel Jenkins will be your personal account manager, overseeing all elements of your website project planning, design and built to ensure the best possible service for you, your team and your customers.

Planning & Laying Your Sites Foundations
Firstly, a word-for-word copy will be taken from your existing website, ensuring no copy is lost or time previously wasted. This content will be analysed and used to form a part of your new website copy, we will take snippets and adapt into SEO optimised copy which has great readability, ranks well on Google and most importantly converts.
Secondly to the planning phase your product data will be extracted, recorder and then consolidated into a workable product database. We always advise developing and maintaining a comprehensive database of products – we will work closely with the CleanSpec technical team to ensure a precise record is collected factoring in key information such as, but not limited too; product name, specification, SKU code, size and pricing. From this information we can create a virtual shop map including cross and up sell opportunities ensuring you receive the maximum revenue from each transacting customer, resulting in a positive bottom line impact.
Accompanying this, a full site net will be drafted in advance of any design work taking place, this will formulate a clear and considered website structure for us to work with resulting in a faster design process and therefore, reducing costs on hourly creative charges.
Additional, copywriting services will be provided to create tailored high-performing, web optimised copy throughout the site. This copy will work hand-in-hand with the pre-established customer journey minimising enquiry fall out and ensuring CleanSpec are capturing qualified and relevant enquires. We will pre-design a complete user journey for your website, working alongside key marketing touch-points to ensure each pathway to the site is catered for in a responsive fashion, driving traffic to the relevant parts of the site.

Designing Your Website
Bespoke designs will be created and provided to the client within a viewable format prior to build. We like to design first rather than design whilst building to minimise alteration time and reducing amendment charges for the client. 22 Century Design & Marketing are keen to built you the best possible website in the most cost effective way so we can provide the quality of service we pride ourselves on delivering.
Your website will consist of the key pages established during your site planning phase, however, from our experience of web design and our teams experience building large-scale eCommerce website previously, we initially estimate this will cover vital elements such as the inclusion of FAQ’s, easy to submit enquiry forms, as well as a comprehensive knowledge area including; blogs, guides and product release information and from our most recent discussions in excess of 10,000 products therefore we will also built a intuitive filtration system to ensure the customer can find what they need easily and quickly reducing cart abandonment and site bounce rates.
We want to design your site with scalability in mind, so you can avoid additional design charges later when you wish to add more informative content for your customers, whilst scaling your offering as the CleanSpec product catalogue expands and grows.
All of our bespoke designs will factor in the most up-to-date techniques for usability, accessibility and responsiveness so you can deliver a show stopping website, no matter the device.
Care and consideration will be taken to factor in design parameters which will best display products, with an easy browse filtration setting included. The site will feature products you have available, whilst also featuring cross sell and upsell opportunities. By doing this, we will be able to increase your average order values and ensure a positive ROI per transaction. The designs will be created with customer conversion as its primary purpose.

Build, Set-Up & Integration
CleanSpec Cumbria offers a fantastic range of products for its customers, it deserves an innovative and intelligent website to represent it best online… We will be using the most up to date build techniques. Using WordPress enables you to have a tailored site, built with customer navigation at its forefront. Our website build will include premium technology to allow easy back-end editing, with a flawless front-end experience. Premium plug-in’s will be used and licences are included within our tender (see EST document for timescales).
Additional development will be carried out by our team to ensure your site is connected successfully to the most competitive payment provider; Stripe, including open API development from our technical coding partners as well as an intelligent new CRM system to improve usability and increase staff performance.
Your new CleanSpec website will be built with the future scalability in mind. Your site will be future proofed to cater for onboarding new product ranges, avoiding additional website development charges down the road. Our custom WordPress sites will be tailor made to fit CleanSpec at launch, it will grow and evolve inline with your business and it will cater for your future scalability with ease.
You will be able to utilise our SEO Launch Pack service which will see your site’s SEO set-up and activated, ensuring you gain vital visibility on Google and other search engines. This is an exclusive service offered only to our bespoke builds for the purposes of launching a new website to the web.
What's The Process?
Initial 50% Deposit
Website Hosting & SSL Certificate
*See estimate document for more information.
Content Plan & Site Strategy
Copywriting Service
Product Database Consultancy
Bespoke Website Design
*See estimate document for more information.
Product Details Template Page Design
25% Partial Payment
Bespoke Build On WordPress
The site will be built using the latest in website building techniques and best practices. The CleanSpec site will include a scalable and easy to manage knowledge area including a blog*.
*See estimate document for more information.
eCommerce Set-Up
*See estimate document for more information.
Additional Functionality & Integration Set-Up
CRM System License & Set-up
Website Pre-Launch Testing
SEO Launch Pack
*See estimate document for more information.
Final Payment
Book A Complete Hand-Over Training Session
Itemised Project Pricing
CleanSpec Cumbria's Requirements:
- Domain transfer
- eCommerce Hosting
- Bespoke Web Design
- Copywriting Service
- Image Downloads
- Scalable Custom Build
- Intelligent CRM Integration
- Easy To Use CMS
- Product Data Extraction & Handling
- Payment Portal
- Drop-Shipping Integration
Check Out Our
Previous Work
Most Recent
Website Reviews:
Rachel has a knack of putting together that you want, without knowing what you wanted in the first place.
The website created a Main Stage for my business and captured my brand in a sleek yet fun style. Rachel obviously understood the emotional investment I had and my passion for my work was of the forefront.
Not only has she cleverly integrated my booking system, which is now generating income showing a return on my investment but has also taught me new techniques on how present my business in a way that now flows seamlessly into my already active social media platforms. The attention to detail was impeccable.
Thank you for your time and consideration. We hope this has been useful to your decision making process and look forward to speaking again soon.
Do you have a quick question regarding this proposal?
Let's Get Started
CleanSpec Cumbria's Requirements:
- Domain transfer
- eCommerce Hosting
- Bespoke Web Design
- Copywriting Service
- Image Downloads
- Scalable Custom Build
- Intelligent CRM Integration
- Easy To Use CMS
- Product Data Extraction & Handling
- Payment Portal
- Drop-Shipping Integration
Check Out Our Previous Work
Do you have a quick question regarding this proposal?
Let's Get Started
Most Recent Website Reviews:
If you are on the fence as to who to trust to take your business to the next level, don't be! Get in touch with the team at 22 Century Design and begin your journey in safe hands. Thanks guys, you are the BEST!
Rachel has a knack of putting together that you want, without knowing what you wanted in the first place.
The website created a Main Stage for my business and captured my brand in a sleek yet fun style. Rachel obviously understood the emotional investment I had and my passion for my work was of the forefront.
Not only has she cleverly integrated my booking system, which is now generating income showing a return on my investment but has also taught me new techniques on how present my business in a way that now flows seamlessly into my already active social media platforms. The attention to detail was impeccable.
*All timeframes and dates mentioned within this page may be subject to change. The above is an estimate and is valid for 30 days only. It is subject to revision due to client and/or supplier changes over and above the amount state or cost of sale variations, these will be charged in material costs. Additional costs incurred will be charged at our standard £60 hourly rate. Anything not mentioned above is not included in these costs and will be charged as an extra fee stated on your final invoice.
© 22 Century Design Ltd own all copyrights on all work designed, build, provided or produced unless a specific payment and usage terms are agreed and settles with the client. Please see our terms & conditions and policies. By proceeding with this estimate you are marking your acceptance of our company terms and contract of services, signature of this contract may also be required at the discretion of 22 Century Design Ltd.
If you are on the fence as to who to trust to take your business to the next level, don't be! Get in touch with the team at 22 Century Design and begin your journey in safe hands. Thanks guys, you are the BEST!