There Is Confidential Information Within This Page!

Please note: The information held within this page is confidential for the sole destination of Alocit Systems & Alocit MGC staff. The information held within this document including, but not limited to; plans, ideas, pricing and advice are not for public circulation and remain the Intellectual Property of 22 Century Design Ltd.

Project Proposal:
Alocit Systems & Alocit MGC

Firstly, I wanted to take the time to thank the Alocit team for the enquiry of Wednesday, 06 July along side the information shared, enabling me to pull together this bespoke proposal for you creative and strategic requirements with specific regards to your duo Alocit marketing plans.

The duo Alocit project will consist of two major aspects; Strategy & Consultancy and Design & Execution. I propose we address these two aspects in chronological order start with the planning and strategic aspects through to executing and implementing the strategy requirements.

Strategy & Consultancy

A comprehensive tailored marketing strategy will be drawn up which will complement any existing materials such as web content, whilst interjecting new ideas, potential avenues to explore to gain further reach to potentially interested parties.

 

Your marketing strategy will be broken down into manageable sections with accompanying subsections detailing physical outputs. Your sections will be; Launch, Nurture, Refine. First we will find the most effective route to full scale international launch, nurture your audience, develop a prospect conversation journey, followed by a refinement process as your marketing gains momentum and brand awareness grows.

 

Your strategy will allow you to focus on the fast paces nature of the market industry techniques whilst embracing the demands of the marine industries given the current economic climate. Your documentation and plan will include both short term targets leading into longer term monthly up to quarterly targets aligned with the Alocit company aspirations. We will identify KPI’s, targets, routes to market and creative outputs.

Design & Execution

Following the plan outlined in your Marketing strategy you will be onboarded onto one of our managed social media packages which will have a bespoke additional marketing element which will include wider marketing aspects such as blogging, email marketing, nurturing and more. 

 

We will consult direct with the wider team to establish technical information and collateral which work harmoniously with both brands to achieve effective brand awareness across all prospect touch-points for both Alocit Systems and Alocit MGC. These branded visuals will be applied throughout to ensure consistency across all marketing outputs. 

A Five Step Action Plan

Step 01
Existing Marketing Content Review
A full review and survey will be compiled and distributed with the Alocit team. This will inform and influence the tone, language, direction and aesthetics of your marketing moving forward.
Step 01
Step 02
Create Marketing Strategy
Along side your launch plan a wide more longterm strategy will be drawn up inline with the wider company targets, goals and aspirations covering best routes to market, nurturing journey's and conversation techniques.
Step 02
Step 03
Formulate New Marketing Items
Creation of new marketing elements such as blogs (working along side Newt as content writer), newsletters, brochures and further nurturing assets will be created alongside technical assistance from the Alocit team.
Step 03
Step 04
Onboard To Social Media Management
You will be onboarded to a managed social media service with a tailored addition of wider marketing techniques.
Step 04
Step 05
Maintain & Monitor Campaign Successes
Upon your marketing becoming established, ongoing routine maintenance and monitoring will be performed on your marketing, this will inform and guide our marketing efforts using real-time information on performance.
Step 05

Itemised Project Pricing

Marketing Strategy & Ongoing Consultancy

Consultancy for creation of marketing documentations and strategic alignment for both Alocit Systems & Alocit MGC
£60/ hr
Existing documentation review
Establish KPI's
Identify targets & goals
Outline strategic roll out
12 month coverage
Estimated time: 12-16 hrs

Additional Marketing

Additional marketing elements to support social media campaigns to gain further reach & awareness
£60/ hr

*Does not include any CRM software or Marketing Automation, pricing upon request

Email marketing
Blog strategy & planning
Nurturing materials
Lead magnets
Estimated time: 2-4 hrs weekly

Products & Systems For Consideration

Utilisation of the below listed systems and products will increase effectiveness of your marketing efforts
£Upon Request
CRM system
Marketing Automation
Email Marketing System
Analytical Software
Google My Business Profile
SEO & Google Ranking
PR Consultancy

Custom Managed Social Media Package

Tailored Managed social media package for both Alocit Systems & Alocit MGC specifically tailored to brand and message awareness
£450/ mth

*pricing upon request

Posting 3 days a week over 2 companies / 6 posts weekly
Creating branded visuals
Work along side technical teams to create content
Online approval portal
Planning & scheduling
12 month retainer
Messaging & commenting*

Paid Advertising

Create paid advertising strategy which works harmoniously with the wider marketing plans
£60/ hr

*Pricing upon request

Google Paid Advertising
Facebook Boosted Posts
Visual advert assistance
Budget management & allocation*
Scheduling & maintenance

Alocit Requirements

Available Start Date

Don't Forget Your Previous Sales Pack & Brochure Estimate:

We'd be happy to honour 2021 design pricing as stated, we will seek updated print quotes upon request.

Recent Marketing Review

Over the last 6 months our online presence has improved hugely. Your guidance, and professional design service is absolutely amazing. We’ve had compliments from clients and Mortgage Advice Bureau alike and it shows what superb work you do. Our leads from online channels have easily doubled in this period, which makes the investment into your services an easy decision to make.
Mortgage Advice Bureau
22 Century Design is such a great asset to our business, they create social media content along with physical documentation for our clients and their eye for design is always on point. They really help our social media output have a consistent, professional and approachable feel - thank you!
Suzannah Mullin Mortgage Adviser
A truly excellent company! Social media, marketing, websites, branding. We have worked with Rachel for almost two years now and have been delighted with what she produces!
Tom Garvie Mortgages
Rachel of 22 Century is a professional web designer and social media content marketing specialist you can rely on. She has done a lot of work for me and very pocket friendly too. Your mind is put at rest knowing she would go out to do her utmost to put together a solution you would be happy with.
Concentric Sales & Lettings
Really helpful support from Rachel. Rachel helped me with some excellent lead magnets and getting to grips with all things email marketing. If you are a small business that needs help to get started with marketing I'd recommend Rachel at 22 Century Design.
Sheila Starr Coaching

Check Out Our Previous Work

Thank you for your time and consideration. We hope this has been useful to your decision making process and look forward to speaking again soon.

Do you have a quick question regarding this proposal?

Work With Us

*All timeframes and dates mentioned within this page may be subject to change. The above is an estimate and is valid for 30 days only. It is subject to revision due to client changes over and above the amount state or cost of sale variations, these will be charged in material costs. Additional costs incurred will be charged at our standard £60 hourly rate. Anything not mentioned above is not included in these costs and will be charged as an extra fee stated on your final invoice. © 22 Century Design Ltd own all copyrights on all work designed, build, provided or produced unless a specific payment and usage terms are agreed and settles with the client. Please see our terms & conditions and policies. By proceeding with this estimate you are marking your acceptance of our company terms and contract of services, signature of this contract may also be required at the discretion of 22 Century Design Ltd.

Don't Forget Your Previous Sales Pack & Brochure Estimate:

We'd be happy to honour 2021 design pricing as stated, we will seek updated print quotes upon request.

Alocit Requirements

Available Start Date

Do you have a quick question regarding this proposal?

Check Out Our Previous Work

Recent Marketing Review

Over the last 6 months our online presence has improved hugely. Your guidance, and professional design service is absolutely amazing. We’ve had compliments from clients and Mortgage Advice Bureau alike and it shows what superb work you do. Our leads from online channels have easily doubled in this period, which makes the investment into your services an easy decision to make.
Mortgage Advice Bureau
22 Century Design is such a great asset to our business, they create social media content along with physical documentation for our clients and their eye for design is always on point. They really help our social media output have a consistent, professional and approachable feel - thank you!
Suzannah Mullin Mortgage Adviser
A truly excellent company! Social media, marketing, websites, branding. We have worked with Rachel for almost two years now and have been delighted with what she produces!
Tom Garvie Mortgages
Rachel of 22 Century is a professional web designer and social media content marketing specialist you can rely on. She has done a lot of work for me and very pocket friendly too. Your mind is put at rest knowing she would go out to do her utmost to put together a solution you would be happy with.
Concentric Sales & Lettings
Really helpful support from Rachel. Rachel helped me with some excellent lead magnets and getting to grips with all things email marketing. If you are a small business that needs help to get started with marketing I'd recommend Rachel at 22 Century Design.
Sheila Starr Coaching

Work With Us

*All timeframes and dates mentioned within this page may be subject to change. The above is an estimate and is valid for 30 days only. It is subject to revision due to client changes over and above the amount state or cost of sale variations, these will be charged in material costs. Additional costs incurred will be charged at our standard £60 hourly rate. Anything not mentioned above is not included in these costs and will be charged as an extra fee stated on your final invoice. © 22 Century Design Ltd own all copyrights on all work designed, build, provided or produced unless a specific payment and usage terms are agreed and settles with the client. Please see our terms & conditions and policies. By proceeding with this estimate you are marking your acceptance of our company terms and contract of services, signature of this contract may also be required at the discretion of 22 Century Design Ltd.