There Is Confidential Information Within This Page!
Please note: The information held within this page is confidential for the sole destination of Alocit Systems & Alocit MGC staff. The information held within this document including, but not limited to; plans, ideas, pricing and advice are not for public circulation and remain the Intellectual Property of 22 Century Design Ltd.
Alocit Systems & Alocit MGC
Firstly, I wanted to take the time to thank the Alocit team for the enquiry of Wednesday, 06 July along side the information shared, enabling me to pull together this bespoke proposal for you creative and strategic requirements with specific regards to your duo Alocit marketing plans.
The duo Alocit project will consist of two major aspects; Strategy & Consultancy and Design & Execution. I propose we address these two aspects in chronological order start with the planning and strategic aspects through to executing and implementing the strategy requirements.
Strategy & Consultancy
A comprehensive tailored marketing strategy will be drawn up which will complement any existing materials such as web content, whilst interjecting new ideas, potential avenues to explore to gain further reach to potentially interested parties.
Your marketing strategy will be broken down into manageable sections with accompanying subsections detailing physical outputs. Your sections will be; Launch, Nurture, Refine. First we will find the most effective route to full scale international launch, nurture your audience, develop a prospect conversation journey, followed by a refinement process as your marketing gains momentum and brand awareness grows.
Your strategy will allow you to focus on the fast paces nature of the market industry techniques whilst embracing the demands of the marine industries given the current economic climate. Your documentation and plan will include both short term targets leading into longer term monthly up to quarterly targets aligned with the Alocit company aspirations. We will identify KPI’s, targets, routes to market and creative outputs.
Design & Execution
Following the plan outlined in your Marketing strategy you will be onboarded onto one of our managed social media packages which will have a bespoke additional marketing element which will include wider marketing aspects such as blogging, email marketing, nurturing and more.
We will consult direct with the wider team to establish technical information and collateral which work harmoniously with both brands to achieve effective brand awareness across all prospect touch-points for both Alocit Systems and Alocit MGC. These branded visuals will be applied throughout to ensure consistency across all marketing outputs.
A Five Step Action Plan
Existing Marketing Content Review
Create Marketing Strategy
Formulate New Marketing Items
Onboard To Social Media Management
Maintain & Monitor Campaign Successes
Itemised Project Pricing
Marketing Strategy & Ongoing Consultancy
Consultancy for creation of marketing documentations and strategic alignment for both Alocit Systems & Alocit MGC
Additional marketing elements to support social media campaigns to gain further reach & awareness
*Does not include any CRM software or Marketing Automation, pricing upon request
Products & Systems For Consideration
Utilisation of the below listed systems and products will increase effectiveness of your marketing efforts
Custom Managed Social Media Package
Tailored Managed social media package for both Alocit Systems & Alocit MGC specifically tailored to brand and message awareness
*pricing upon request
Create paid advertising strategy which works harmoniously with the wider marketing plans
*Pricing upon request