Profiling: the act or process of extrapolating information about a person based on known traits or tendencies consumer profiling specifically: the act of suspecting or targeting a person based on observed characteristics or behaviour racial profiling.
It sounds like something out of a crime show but profiling your customer can really give you the edge over your competition. Taking a machine gun approach to marketing is very expensive, you will not get consistent results. One week you might hit the jackpot. Next week, you could change nothing and get no sales at all.
Here are five reasons why you should profile your customer
Is your product or service something they need? Is it the end goal, or does it help them achieve their goal? Once you figure out what motivates your customers to buy, then you can talk to them about how your product or service is the one they should choose.
Do you know when your customers are browsing social media? What about when they are in the right mindset to talk about your product or service? By understanding when a good time is to speak to them you will see a greater conversion rate for your sales.
Part of profiling your ideal customers is identifying the customers you don’t want. It may seem counterintuitive to be actively saying no to customers, but these are the ones that take up all of your time for very little return. By identifying their traits, you can then actively market in a way that doesn’t attract them.
By profiling your customers, you can start to understand where they spend their time. Do they spend more time on Instagram or Facebook? Are they scrolling through Tiktok or LinkedIn? Knowing where they focus their time means you can focus your attention on what is going to give you the best results.
Being able to answer the question, who are you selling to in detail is going to aide your sales. Everyone is not an answer because, everyone isn’t going to want to buy your product or service. There are very few things a new mum and a teen boy both have in common. For example, they may go to the gym, but they do it for wildly different reasons. Knowing your customer means you can create a focussed marketing campaign that speaks directly to them. In a way they want to engage with.
