Burbage, Leicestershire

The Growing Importance of Social Media Marketing

The world of social media is expanding at an unprecedented pace, with billions of users actively engaging on various platforms. According to a report from Statista, over 4.26 billion people worldwide were using social media in 2021, a number projected to reach nearly 6 billion by 2027. Moreover, internet users spend an average of 144 minutes per day on social media and messaging apps. These statistics highlight the immense potential of social media as a powerful marketing and advertising tool. In 2020 alone, advertisers spent approximately $132 billion on social media advertising, underscoring the growing recognition of its effectiveness.

The Power of Social Media:

Social media has evolved into more than just a means of communication. It has become an essential platform for consumers to discover, engage, and make purchasing decisions. Notably, many individuals, particularly Generation Z, rely on social apps like TikTok not only for entertainment but also for product reviews, endorsements, local business recommendations, and even job searches. Additionally, an impressive 63% of Gen Z users regularly turn to TikTok as a source of learning. Brands can effectively reach their target audience on social media by providing relevant, informative content and leveraging advertising opportunities.

Social Media Marketing for Brands:

Brian Bennett, president and founder at STIR Advertising & Integrated Messaging, emphasises that social media has transcended its role as a communication tool. Brands of all sizes are increasingly utilising social media as a primary means of driving e-commerce and directly facilitating customer purchases, without the need for users to navigate away from the app. In fact, social media platforms now include built-in browsers that act as virtual storefronts, creating a seamless shopping experience for users.

Social Commerce and Hypertargeted Ads:

The rise of in-app shopping has fuelled the growth of social commerce, where consumers can make purchases directly within their favourite social networks. Combined with hypertargeted ads, social commerce creates a conversion-centric ecosystem that maximises sales potential. Brian Bennett highlights that, according to Shopify, social commerce retail earnings in the United States alone are predicted to reach a staggering $80 billion by 2025. This trend is expected to be similarly impactful in the UK market as well.

Implications for the UK Market:

The UK market is likely to experience a parallel trend in the growing importance of social media marketing and social commerce. Businesses in the UK must recognise the potential of social media as a crucial avenue for customer engagement and sales growth. By leveraging the power of social media platforms, UK businesses can effectively connect with their target audience, drive conversions, and ultimately stay competitive in the digital landscape.

The significance of social media marketing cannot be overstated. With billions of users worldwide and increasing time spent on social media platforms, it has become an essential channel for businesses to reach and engage with their target audience. The evolving landscape of social media presents tremendous opportunities for brands to connect, inform, and influence consumer behaviour. By embracing social media marketing strategies, businesses can unlock the potential of this dynamic platform and drive growth in 2023 and beyond, both on a global scale and within the UK market.

Avoid common mistakes and start growing your brand with social media today! - Rachel

Get the latest news

Share With A Friend:

Do you have a quick question?

LETS CHAT

Work With Us

Have you got a project of your own? Why not get in touch today to find out how we can help make it awesome.

Company Info

22 Century Design Ltd a creative studio based in Burbage, Leicestershire.

Other Pages

Latest Blogs

Recent Reviews

Wow! We had our business web page designed by 22 Century Design & Marketing. The layout and content is phenomenal and we could not have hoped for anything better, from design to content. We would highly recommend Rachel and 22 Century Design & Marketing.

22 Century Design is such a great asset to our business, they create social media content along with physical documentation for our clients and their eye for design is always on point. They really help our social media output have a consistent, professional and approachable feel – thank you!

Really helpful support from Rachel. Rachel helped me with some excellent lead magnets and getting to grips with all things email marketing. If you are a small business that needs help to get started with marketing I’d recommend Rachel at 22 Century Design.

A truly excellent company! Social media, marketing, websites, branding. We have worked with Rachel for almost two years now and have been delighted with what she produces!

After recently starting a new business, I have been really impressed with the branding and web design services provided by 22 Century Design. The team have been really helpful offering additional advice and guidance. I couldn’t recommend them highly enough for their creativity and customer service.

22 Century Design created initial logo concepts for our brand testimonial pro, we simply loved them straight away and quite honestly didn’t know which one to go with they did such a good job. Whole heartily recommended if you are in the market for a new logo, design or marketing, 22 Century are the team for you.