There Is Confidential Information Within This Page!
Please note: The information held within this page is confidential for the sole destination of Didi Rugby staff and consultants. The information held within this document including, but not limited to; plans, ideas, pricing and advice are not for public circulation and remain the Intellectual Property of 22 Century Design Ltd.
Project Proposal: Didi Rugby
- 27 November, 2023
Firstly, I wanted to take the time to thank the Didi Rugby team for the opportunity to provide our services by submitting this proposal for your consideration to support your organisation further with digital marketing and social media services.
The Didi Rugby project will consist of three major aspects; Strategy & Consultancy, Execution of Social Media Content, and Mentoring / Training for Franchise support. I propose we address these three aspects in chronological order start with the planning and strategic aspects through to executing and creating Social Media posts to keep the Didi brand engaging, finished off by the roll out of franchise support.
Strategy & Consultancy
A comprehensive tailored marketing strategy will be drawn up which will complement any existing materials such as web content, whilst interjecting new ideas, potential avenues to explore to gain further reach to potentially interested parties.
Your marketing strategy will be broken down into manageable sections with accompanying subsections detailing physical outputs. Your sections will be; Launch, Nurture, Refine. First we will find the most effective route to launch your newly renovated Didi Rugby social campaigns, nurture your audience, develop a prospect conversation journey, followed by a refinement process as your platform gains momentum and brand awareness.
Your strategy will allow you to focus on the fast paces nature of social media whilst embracing the demands of the community. Your documentation and plan will include both short term targets, leading into longer term monthly expectations up to quarterly budgets aligned with the Didi Rugby organisations aspirations. We will identify KPI’s, targets, routes to market and creative outputs.
Execution of Social Media Content
Following the plan outlined in your Marketing strategy you will be onboarded onto one of our managed social media packages which will have a bespoke additional marketing element which will include wider marketing aspects such as blogging, email marketing, nurturing and more.
We will consult direct with the wider team to establish branded visuals which work harmoniously with your new platform to achieve effective brand awareness across all prospect touch-points. These branded visuals will be applied throughout to ensure consistency across all marketing outputs.
Social Guru
Tailored to Didi Rugby
£
445
00
Monthly -
Access to bespoke planning & approval software
-
Quarterly review of social media profiles
-
Content scheduling across 2 platforms
-
3 posts per week including design
-
Biweekly blogging via WordPress
-
Monthly marketing email production including design
*Excludes video production, any licenses and/or subscriptions for email distribution.
Social Manager
Tailored to Didi Rugby
£
545
00
/ Monthly -
Access to bespoke planning & approval software
-
Quarterly review of social media profiles
-
Content scheduling across 4 platforms
-
5 posts per week including design
-
Key days action planning
-
Monthly campaig strategy & planning
-
Biweekly blogging via WordPress
-
Monthly marketing email production including design
-
Monthly performance report
*Excludes video production, any licenses and/or subscriptions for email distribution.
Please note: 22 Century Design & Marketing can offer license to CRM systems for data management along with a GDPR compliant Data Cleansing service, please enquire for further information and associated retail prices. Video production and professional photography can be arranged via pre approved external suppliers. Mailing platform license’ can be provided, please enquire for further information and associated retail prices.
Mentoring / Training for Franchise Support
Once your marketing has become established, we will focus on ensuring mentoring is applied across your franchises as and when you expand Didi Rugby associates list. This will ensure the established marketing undergoes as seamless transition from a managed to self-managed solution as the organisation expands and evolves.
This same mentoring can be subsequently cross-pollinated to newly onboarded franchise’s to ensure brand integrity is monitored and maintained. It’s no secret, branding can be hard to maintain across franchise, so mentoring and supply of resources is essential from the onset.
We will be able to assist with creating a comprehensive branding pack for all new franchises to ensure the integrity of the brand, its ethics and core values are upheld and maintained.
A Five Step Action Plan
Platform & Existing Marketing Content Reveiw
A full review and survey will be compiled and distributed with the Didi Rugby team. This will inform and influence the tone, language, direction and aesthetics of your marketing.
Formulate Platform Relaunch Plan
A bespoke relaunch plan will be compiled for your soft platform relaunch, this will be inclusive of all modern and appropriate marketing technology including the most recent techniques.
Create Marketing Strategy
Along side your relaunch plan, a longterm strategy will be drawn up inline with the wider organisation targets, goals and aspirations covering best routes to market, nurturing journey's and conversation techniques.
Onboard To Social Media Management
You will be onboarded to a managed social media service with a tailored addition of wider marketing techniques of your choosing; either Guru or Manager.
Roll Out Wider Marketing To Franchises
Upon your marketing becoming established, a custom created franchise pack will be delivered to your newly established and/or existing franchises, specifically within the marketing departments as and when you expand. These same packs, guides and assets can be applied to your new franchises as and when they become franchise owners to ensure brand consistency.
We've Worked With Some Sports & Fitness Brands Previously...
22 Century Design & Marketing have had the privilege of working with Leicester Tigers from 2019-2020 within their marketing department on a outsourced freelance agreement. We provided them with marketing, web and graphic design support. Please see below gallery showing just a few items which we are allowed to share with prospects for the purpose of work proposals.
We have also worked with a fast expanding fitness studio; Bars and Belles, providing marketing advice, as well as a custom built WordPress website which we have managed since 2020.
Additionally, we have the honour of working with the RDA; Riding for the Disabled Association since 2020 on an ongoing basis, supporting them with the curation, design and marketing publication of their annual National Championships and Virtual National Championships programmes annually.
Historically we have worked for Serco Leisure supporting community fitness centres and groups across the UK with Graphic Design, Website Maintenance, Social Media production and Marketing Consultancy.
Itemised Project Pricing
Didi Rugby' Requirements
- Social Media Management
- Franchise Marketing Package
- Website Integration
- Brand Strategy
Available Start Date
- 11 December, 2023
Recent Marketing Review
Over the last 6 months our online presence has improved hugely. Your guidance, and professional design service is absolutely amazing. We’ve had compliments from clients and Mortgage Advice Bureau alike and it shows what superb work you do.
Our leads from online channels have easily doubled in this period, which makes the investment into your services an easy decision to make.
Mortgage Advice Bureau
22 Century Design is such a great asset to our business, they create social media content along with physical documentation for our clients and their eye for design is always on point. They really help our social media output have a consistent, professional and approachable feel - thank you!
Suzannah Mullin Mortgage Adviser
A truly excellent company! Social media, marketing, websites, branding. We have worked with Rachel for almost two years now and have been delighted with what she produces!
Tom Garvie Mortgages
Rachel of 22 Century is a professional web designer and social media content marketing specialist you can rely on. She has done a lot of work for me and very pocket friendly too. Your mind is put at rest knowing she would go out to do her utmost to put together a solution you would be happy with.
Concentric Sales & Lettings
Really helpful support from Rachel. Rachel helped me with some excellent lead magnets and getting to grips with all things email marketing. If you are a small business that needs help to get started with marketing I'd recommend Rachel at 22 Century Design.
Sheila Starr Coaching
Check Out Our Previous Work
Thank you for your time and consideration. We hope this has been useful to your decision making process and look forward to speaking again soon.
Do you have a quick question regarding this proposal?
Work With Us
*All timeframes and dates mentioned within this page may be subject to change. The above is an estimate and is valid for 30 days only. It is subject to revision due to client changes over and above the amount state or cost of sale variations, these will be charged in material costs. Additional costs incurred will be charged at our standard £60 hourly rate. Anything not mentioned above is not included in these costs and will be charged as an extra fee stated on your final invoice.
Consultancy hours will be logged and issued upon request, hours will be added to our standard monthly invoice and itemised accordingly. Consultancy will be on-demand and recorded at all times. Invoice time will be rounded down the the nearest 15 minutes. Direct instruction for work is not required, however, we will do out upmost to ensure the team is informed of projected covered by our consultancy charges. Communications are required via email or your bespoke customer portal. All consultancy projects will be itemised within the client portal and the clients best interest to enhance and improve the services received will be the primary focus. Hours can not be quoted in advance, however, costs will not exceed the hourly rates quoted and agreed.
© 22 Century Design Ltd own all copyrights on all work designed, build, provided or produced unless a specific payment and usage terms are agreed and settles with the client. Please see our terms & conditions and policies. By proceeding with this estimate you are marking your acceptance of our company terms and contract of services, signature of this contract may also be required at the discretion of 22 Century Design Ltd.
Didi Rugby' Requirements
- Social Media Management
- Franchise Marketing Package
- Website Integration
- Brand Strategy
Available Start Date
- 11 December, 2023
Do you have a quick question regarding this proposal?
Check Out Our Previous Work
Recent Marketing Review
Over the last 6 months our online presence has improved hugely. Your guidance, and professional design service is absolutely amazing. We’ve had compliments from clients and Mortgage Advice Bureau alike and it shows what superb work you do.
Our leads from online channels have easily doubled in this period, which makes the investment into your services an easy decision to make.
Mortgage Advice Bureau
22 Century Design is such a great asset to our business, they create social media content along with physical documentation for our clients and their eye for design is always on point. They really help our social media output have a consistent, professional and approachable feel - thank you!
Suzannah Mullin Mortgage Adviser
A truly excellent company! Social media, marketing, websites, branding. We have worked with Rachel for almost two years now and have been delighted with what she produces!
Tom Garvie Mortgages
Rachel of 22 Century is a professional web designer and social media content marketing specialist you can rely on. She has done a lot of work for me and very pocket friendly too. Your mind is put at rest knowing she would go out to do her utmost to put together a solution you would be happy with.
Concentric Sales & Lettings
Really helpful support from Rachel. Rachel helped me with some excellent lead magnets and getting to grips with all things email marketing. If you are a small business that needs help to get started with marketing I'd recommend Rachel at 22 Century Design.
Sheila Starr Coaching
Work With Us
*All timeframes and dates mentioned within this page may be subject to change. The above is an estimate and is valid for 30 days only. It is subject to revision due to client changes over and above the amount state or cost of sale variations, these will be charged in material costs. Additional costs incurred will be charged at our standard £60 hourly rate. Anything not mentioned above is not included in these costs and will be charged as an extra fee stated on your final invoice.
Consultancy hours will be logged and issued upon request, hours will be added to our standard monthly invoice and itemised accordingly. Consultancy will be on-demand and recorded at all times. Invoice time will be rounded down the the nearest 15 minutes. Direct instruction for work is not required, however, we will do out upmost to ensure the team is informed of projected covered by our consultancy charges. Communications are required via email or your bespoke customer portal. All consultancy projects will be itemised within the client portal and the clients best interest to enhance and improve the services received will be the primary focus. Hours can not be quoted in advance, however, costs will not exceed the hourly rates quoted and agreed.
© 22 Century Design Ltd own all copyrights on all work designed, build, provided or produced unless a specific payment and usage terms are agreed and settles with the client. Please see our terms & conditions and policies. By proceeding with this estimate you are marking your acceptance of our company terms and contract of services, signature of this contract may also be required at the discretion of 22 Century Design Ltd.
