In today’s digital-driven marketing world, printed materials often sound like a bit of a throwback. However, despite the increasing popularity of online marketing techniques, the humble brochure still plays a vitally important role in a company’s successful marketing structure.
Brochures are one of the pillars of traditional printed marketing, and a well-designed brochure is one of the most cost-effective mediums to establish your brand, network your firm, and be able to show off some creativity that can be diluted in digital marketing. Below are five reasons why brochures are an essential part of any effective marketing strategy.
It’s important to recognise that a printed brochure offers the most bang for your buck when it comes to tangible marketing materials... Brochure printing is one of the oldest and established forms of marketing, and a large part of this is due to the simplicity of both construction and production. With the progression of printing technology, companies can quickly develop a simple brochure and have them printed with reasonable cost and often a prompt turnaround time.
For larger organisation that need to print en masse, say for a large trade-show or conference, brochure printing prices decrease if you buy in bulk. Additionally, because brochures have stood the test of time, changes are rarely required once they are printed. This means that you can print numerous copies to save money, and they will hold value for potential customers, loyal clients or business contacts down the road providing you aren’t printing time sensitive or ageing content.
We all know that digital marketing is on the rise and most organisations can easily and quickly produce ads and a variety of campaigns online. The downside to these digital marketing forms is just that: new companies often start with digital but then only stay there… There’s nothing wrong with that if your audiences primary form of communications are online, but keep in mind for some business types this isn’t the case.
By investing in a smart, high-quality brochure this often sends the message to consumers that you operate an established business. It shows you are willing to invest in your companies marketing beyond digital, and you are willing to invest the same level of care and attention with your clients.
An important aspect of establishing your authority through brochures, is to keep in mind that you shouldn’t skimp on design or printing. Because brochures have the ability to do so much to display your authority in a particular market, it’s crucial to show that you take every part of your enterprise seriously, including brochure printing.
They say you should never judge a book by its cover, but with brochures - the cover does all the talking!
Similar to establishing authority, printed brochures provide an opportunity to establish your brand identity and personalise your businesses messaging and tone. While many people view brochures as an overly simplistic communication method, it’s likely the case that they are simply looking at boring brochures... A creative and descriptive brochure allows you to showcase your brand to a large audience.
Additionally, printed brochures provide a one-on-one communication with your client that’s much harder to achieve through digital marketing mediums with a like-for-like budget comparison.
Make your brochure eye-catching and thought-provoking, while at the same time approachable and visually stimulating. The written material adds a personal touch that we all miss from online marketing, whether we want to admit it or not!
Printed brochures are arguably one of the best ways to not only establish your authority, showcase your identity and connect with your audience, they’re also extremely important as a networking tool. Unlike documents, posters or banners, brochures can be printed in bulk and handed out at trade-shows or conferences with ease.
Think of a printed brochure almost like a supercharged business card. A brochure provides information on your business, services and offering as well as that all important contact information for potential clients, but it also allows you to provide intricate details on your services and show creativity in the process. They’re larger and stronger, but can still be thrown in a briefcase or handbag for networking events.
Going back to a comparison with digital mediums, there is only one way to see an online ad, you guessed it - by going online, which is great for reaching multiple eyeballs with speed and convenience... Printed brochures are very versatile and can be distributed through multiple channels, including; direct mail-drops, newspapers, exhibitions, etc. Even if your shop is entirely online, the versatility of a brochure lends itself to effective marketing.
Try throwing a new fancy brochure inside your next packaged order and see if you get repeat custom by educating the audience who already knows, likes and trusts you.
As we touched on above, brochures also offer the personal touch and convenience of tangibility. According to recent research, 98% of marketers believe that personalisation helps advance customer relationships. Additionally, a tangible brochure means that consumers can reference your material at a later time, and the small size and portability mean they can be distributed anywhere.
Although many companies have jumped on the digital marketing bandwagon and dropped traditional brochure printing altogether, these companies are missing significant opportunities. Leverage the value and versatility of brochure printing to establish authority in your market, develop your brand recognition, and connect with your audience.
Between us at 22 Century Design & Marketing, and Pete at Pete The Printer we can help design and publish stunning company brochures to advertise your services or products to the masses...
If you want to explore additional traditional techniques to further enhance your marketing strategy, you’re in luck. One of the benefits of working with us is that we have an amazing directory of trusted print suppliers within our network, who are happy to assist with your printing needs.
Based locally in Rugby, Pete the Printer is an experienced print supplier who can cater for businesses with a wide variety of printing needs from printed materials such as brochures, business cards and leaflets, through to signage and workwear.